I shape images, information, and learning experiences.

I began my professional career in Mexico in the mid-1990s, working at the intersection of design and emerging technologies. At Gedas North America, I developed and led interactive and digital media projects at a time when websites, multimedia, and e-commerce were redefining how information could be experienced. That early encounter with technology shaped much of what followed. As digital tools transformed the creative landscape, my interests expanded from interaction and information toward illustration, image-making, and new forms of visual expression. Rather than seeing technology simply as a production tool, I became increasingly interested in what it could make possible for designers, artists, and storytellers.

Over time, my professional practice increasingly converged with education. At Universidad de las Américas Puebla, where I had originally studied Graphic Design and later earned a master’s degree in Information Design, I spent more than two decades teaching, developing academic programs, mentoring students, and serving in administrative and academic leadership roles. My work there ranged from design education and research to curriculum development and program direction, while my teaching expanded across information design, interaction and UX, visual rhetoric, web design, digital illustration, and 3D media.

Today, I teach graphic design and digital media at University of the Pacific in California. My approach to education brings together the creative and critical mind with the technical craft. I encourage students to understand the why, the who, and the where of a problem before deciding how to make something. Technical proficiency matters, but it becomes meaningful only when it serves an idea. In that sense, I see the classroom less as a destination for knowledge than as a launching point for curiosity, experimentation, and continued learning.

Outside the classroom and studio, I remain a compulsively curious person. I am drawn to things that involve patterns, strategy, craft, and the challenge of figuring something out—whether through technology, games, music, cooking, or simply taking something apart to understand how it works. I have always enjoyed stories and imagined worlds, and I have a particular admiration for people who master a craft, from artists and designers to musicians and storytellers. I also value pursuits at which I am still very much a learner; there is something deeply satisfying about discovering that there is always another skill to practice, another book to read, or another problem to solve. Family remains at the center of my life, and Mexico an essential part of who I am. Perhaps all these interests share the same underlying impulse: curiosity about signs, systems, stories, people, and the meanings we find in them.